"The Ride of a Lifetime" review
The Ride of a Lifetime is a self-written biography about and by Robert Iger. Robert Iger was the CEO of Disney while he was writing it and had been working in the media industry for 40 years. The book tells the tale of his journey to and as Disney CEO and what lessons he learned in the industry that led him to that point. The book has been on my backlog of books I have wanted to read for a long time but it has become even more important as Iger enters his second tenure as CEO of the Walt Disney Company. As the current company goes through its ups and downs, it is interesting to read the origin of how current Disney thinks about the creative process, from the man at the top. The book describes Iger's ideas about being a creative CEO and how he believes in one thing over anything: innovate or die. The book starts with Iger dealing with the most recent crisis to the book's writing. In 2016 two crises happened in Orlando as Iger was in China for the opening of the first Chinese ...